Tue. Jul 16th, 2024

Ajio Expresses Their Love for Cricket and for No. 18 Jersey

Smriti Mandhana


Ajio, a leading name in the fashion industry, has always had a knack for blending contemporary styles with cultural sentiments. In a cricket-crazy nation like India, it’s no surprise that Ajio has found a unique way to express its love for the sport. But what stands out is their special tribute to the No. 18 jersey, a symbol of excellence and passion in Indian cricket.

Ajio: A Brief Introduction

Ajio, a subsidiary of Reliance Retail, launched in 2016, has quickly become a go-to destination for fashion enthusiasts. Known for its diverse and trendy collections, Ajio has carved a niche for itself by offering a mix of Western and Indian styles, catering to the modern Indian consumer.

Cricket: The Heartbeat of India

Cricket in India is more than just a sport; it’s a religion. With millions of fans and an unmatched fervor, cricket unites people across the country. From street games to international matches, the sport permeates every aspect of Indian life, influencing everything from daily routines to major life events.

The Legend of the No. 18 Jersey

The No. 18 jersey has become iconic in Indian cricket, primarily due to the association with one of the sport’s biggest stars, Virat Kohli. Kohli, known for his aggressive batting and leadership skills, has worn the No. 18 jersey throughout his career, making it a symbol of his legacy and inspiring countless fans.

Smriti Mandhana: The Legend of No. 18 Jersey

Smriti Mandhana, a name synonymous with elegance and power in women’s cricket, has made waves on the international stage. Sporting the No. 18 jersey, she has carved out a remarkable career filled with stunning performances and record-breaking feats. This article delves into her journey, highlighting the significance of the No. 18 jersey and her enduring impact on the sport.

Early Life and Career Beginnings

Smriti Mandhana’s love for cricket began at a young age in Sangli, Maharashtra. Inspired by her brother’s cricketing pursuits, she picked up the bat and quickly showed immense promise. Her talent was evident, and she soon made her mark in domestic cricket, setting the stage for a prolific career.

Rise to International Fame

Smriti’s entry into international cricket was nothing short of spectacular. She debuted in 2013 against Bangladesh, but it was her performances in the 2017 ICC Women’s World Cup that catapulted her to fame. Her consistent runs and elegant stroke play earned her accolades and a permanent spot in the Indian team.

The No. 18 Jersey: A Symbol of Excellence

Choosing the No. 18 jersey, a number already legendary in Indian cricket due to Virat Kohli, Smriti added her own touch of brilliance to its legacy. The number became symbolic of her dedication, talent, and the pursuit of excellence.

Ajio’s Connection with Cricket

Ajio has skillfully woven cricket into its brand narrative. From cricket-themed fashion collections to collaborations with cricketing icons, Ajio has consistently celebrated the sport. This connection is not just superficial; it’s a deep-rooted passion that reflects in their campaigns and product lines.

Ajio’s Tribute to the No. 18 Jersey

Ajio’s tribute to the No. 18 jersey is a testament to its love for cricket. The brand has launched special collections inspired by the jersey, featuring designs that resonate with cricket fans. These collections often include jerseys, t-shirts, caps, and other accessories, all highlighting the No. 18.

Cricket-Themed Fashion Trends

Cricket-themed fashion has become increasingly popular, with items like jerseys, hoodies, and caps flying off the shelves. Ajio, being at the forefront of this trend, offers a wide range of cricket-inspired apparel that appeals to fans of all ages. Their designs often blend fashion with a touch of nostalgia, making them a hit among cricket enthusiasts.

Collaborations with Cricket Icons

Ajio has partnered with several cricket icons to enhance its brand appeal. Collaborations with players like Virat Kohli and others have not only boosted sales but also solidified Ajio’s position as a brand that celebrates cricket. These partnerships have led to exclusive collections that fans eagerly await.

Fan Engagement and Community Building

Ajio actively engages with cricket fans through various initiatives. From social media contests to offline events, the brand creates opportunities for fans to connect with their cricket idols. Ajio’s community-building efforts have fostered a loyal customer base that resonates with its cricket-centric campaigns.

Social Media and Digital Marketing

Ajio leverages social media to promote its cricket-themed collections and campaigns. Platforms like Instagram, Facebook, and Twitter are flooded with creative content celebrating cricket and the No. 18 jersey. These digital marketing efforts not only increase brand visibility but also drive engagement and sales.

Customer Reviews and Feedback

Customer feedback has been overwhelmingly positive for Ajio’s cricket-themed collections. Fans appreciate the quality, design, and emotional connection that these products offer. Testimonials often highlight the pride and excitement of wearing apparel that symbolizes their love for cricket.

Future Prospects and Innovations

Ajio continues to innovate in the realm of cricket-themed fashion. With upcoming trends leaning towards more personalized and tech-integrated apparel, Ajio is exploring new ways to keep its collections fresh and exciting. Fans can expect more collaborations, exclusive releases, and interactive shopping experiences in the future.

The Emotional Connect

The emotional connect with the No. 18 jersey runs deep. Fans share stories of how the jersey represents not just a player, but an era of cricket that has brought joy and inspiration. Ajio taps into these emotions, creating marketing strategies that resonate on a personal level with its audience.

Ajio’s Impact on Sportswear Fashion

Ajio has significantly influenced the sportswear market by combining style with sports. Their cricket-themed collections have set new standards, pushing other brands to innovate and keep up. Ajio’s approach to merging fashion with sports has created a unique niche that continues to grow.


Ajio’s love for cricket and the No. 18 jersey is evident in every collection and campaign. By blending fashion with the passion of cricket, Ajio has created a unique identity that resonates with millions of fans. As the brand continues to innovate and celebrate the sport, it’s clear that Ajio’s bond with cricket is here to stay.


Why is the No. 18 jersey so significant in cricket?

The No. 18 jersey is iconic due to its association with Virat Kohli, one of the greatest cricketers of all time. It symbolizes his legacy and has become a source of inspiration for fans.

How has Ajio incorporated cricket into its brand?

Ajio incorporates cricket through themed collections, collaborations with cricket icons, and marketing campaigns that celebrate the sport.

What are some popular cricket-themed items on Ajio?

Popular items include jerseys, t-shirts, hoodies, caps, and accessories inspired by cricket and the No. 18 jersey.

How can fans engage with Ajio’s cricket campaigns?

Fans can engage through social media contests, events, and by purchasing exclusive cricket-themed collections available on Ajio’s platform.

What’s next for Ajio in terms of cricket collaborations?

Ajio plans to continue innovating with more personalized and tech-integrated cricket-themed apparel, along with new collaborations and exclusive releases.

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